4 Things You Need To Know Before Selling Your Home

By Fernando Reza

Our 72-hour program is designed to put you in control. You'll have the freedom to choose your sale date, closing date, and even have the option to stay in your home for a while after closing. Our flexible approach caters to your unique needs, giving you peace of mind and control throughout the entire process.

Many homeowners think selling a home is as simple as listing it online and waiting for offers. But that mindset can cost you thousands of dollars. Before you put your home on the market, there are three key principles you need to understand. Today, I’ll break them down so you can avoid common and costly mistakes:

What is your home’s market value? Market value is what a buyer is willing to pay for your home in today’s market. It’s not based on what you think it’s worth, what your neighbor sold for, or what a friend says. It’s based on current buyer demand, interest rates, inventory, and how motivated buyers are right now. If your price is too high, your home may sit on the market without offers. If it’s too low, you might leave money on the table. The market shifts all the time, and pricing your home correctly from the start gives you the best chance at attracting strong offers.

What happens if your home sits too long? Time is not your friend when selling a home. The longer your property stays on the market, the less desirable it becomes, and buyers will start to wonder what’s wrong with it. Homes that sit too long often receive lowball offers or go through multiple price cuts, leading to less money in your pocket. The best offers usually come in the first few weeks. After that, interest drops, and negotiation power shifts to the buyer.

Why does buyer urgency matter? Serious buyers act fast. When they first see your home, they’re most excited and most likely to submit a strong offer. If they wait too long, that excitement fades—and so does the price they’re willing to pay. A well-priced and well-marketed home creates urgency and competition, which helps sellers get better results.

Why does the way your agent markets your home matter? Most traditional agents still rely on what I call the “4 Ps”, which are as follows:

• Put a sign in the yard
• Post the home on the MLS
• Place a lockbox on the door
• Pray someone calls

That’s not enough to attract the right buyers. Instead of following the same methods, we use a system that is designed to attract more qualified buyers and generate higher offers—often 7% to 10% more than traditional methods.

Selling your home isn’t just about listing it—it’s about knowing how the process works and having a strategy that protects your bottom line. If you’re thinking about selling and want to know how we help homeowners get the best results, you can call or text me at (626)-388-5518 or email me at fernando.reza@kw.com. I will help you find the best deals for your listing in any market condition.